Jo Dunbar

Copy. Content. Consultancy.

About Me

I am a journalist with over 17 years experience; ranging from online outlets to national newspapers via glossy magazines. Whether it’s producing passionate copy for an opinion piece, interviewing experts and delivering an accurate yet engaging health feature; or troubleshooting copy and making dull words sparkle for business clients, words are what I do.

I started my career on the Features team of a supplement at a national Sunday paper; from there I became a celebrity writer then celebrity editor and moved into women’s magazine with roles at Woman, Bella and Good Housekeeping. By going freelance I have added health, lifestyle and parenting features to my portfolio as well as re-writing website copy, formulating press releases and advising PR agencies on strategy.

If making your product shout about itself is your objective, then my skills could be what you need. If you are putting press material together then I can tell you with firsthand experience what journalists do and don’t like to receive; how to link your projects to a current trend and make your words stand out on the page or screen.


Your words are my business


I have written for a variety of national titles including Grazia, Platinum, Mother & Baby, Prima, Top Sante, Good Housekeeping, The Lady, Wedding Ideas and Sainsbury’s magazine. Whether it’s parenting, health, lifestyle or celebrity, I deliver accurate, clean and engaging features.


I can re-write existing marketing copy to make it sparkle, sell your business or simply sound better. By choosing words carefully, I can deliver the core messages at the centre of your business clearly. My clients have included fashion businesses, leisure companies and PR agencies; with all clients retaining me for future services.


I use my hands-on experience as a section editor who has worked on fast-paced news and features desks to advise and support new editorial ventures. From troubleshooting teething problems, adding authentic tone or suggesting strategy, my input is always consistent and considered.

Selected Works

Want to read more? Here is some of my published work.

Can you really eat 30 plants a week

Woman's Own

The 2023 summer holiday survival guide

The Telegraph

Change your life 20 mins at a time

My Weekly

It's time for women to feel safe

Good Housekeeping

Keeping ahead of our children in the digital age

Good Housekeeping

How can we stop childcare holding women back

Good Housekeeping

Why 10 years of marriage is a milestone worth celebrating, and not just for royals

Daily Telegraph

Yes, you can be a runner


The impact of living life online

Woman and Home

Gender disappointment: what is GD and is it common?

Mother & Baby

I've turned to granny hobbies to save my sanity

Fabulous, The Sun on Sunday

I can't be the only parent glad to see the back of huge birthday gatherings

Daily Telegraph

Jayne Torvill interview


Things you only know if you're a sober widow


8 reasons you aren't losing weight


Health by numbers


Rachel Khoo


Decode your cravings

Mother & Baby

Amanda Byram

Top Santé

Dawn French


Jamie Oliver

Good Housekeeping

Julie Walters

Good Housekeeping

Kate Thornton


Get In Touch

You can Email me, or find me on social networks.